Top 5 Burger Chain Lift Report

Campaign Results

We helped a top 5 burger chain generate 123.01% incremental revenue lift from their CLO campaign with a $8.30 net iROAS.

Methodology

The intent of this analysis is to quantify incremental revenue impact of the card-linked advertising campaign. This study helps answer the question: "How much revenue would not have been generated without advertising through the card-linked offer campaign?"

To accomplish this, we created:

• (a) A test group — cardholders served the offer
• (b) A randomly selected control group — cardholders not served the offer, drawn from the total eligible population

The premise underlying the analysis is that cardholders in both the test and control groups are equally likely to be driven to purchase organically or through other marketing initiatives. The singular difference between the two groups is that the test group is served the card-linked offer and the control group is not.

Key Results

• 123.01% incremental revenue lift
• $8.30 net incremental ROAS (iROAS)
• 100% closed-loop attribution on every transaction
• Performance-only pricing model — brand paid only for verified incremental results

Why CLO Delivers These Results

By targeting consumers based on actual spend behavior, CLO campaigns reach the most relevant audience at the right moment. The closed-loop measurement eliminates guesswork and ensures every dollar of spend is tied directly to a verifiable transaction.

Want to see results like these for your brand? Contact us at info@luckydiem.com