National Coffee Chain Case Study

Campaign Overview

We designed a campaign to generate incremental spend by targeting new and infrequent guests of a national coffee chain — resulting in a 4.9x net incremental ROI.

Methodology

The campaign was built around LuckyDiem's closed-loop attribution model, targeting cardholders who had not visited the chain recently or had never visited at all. By using first-party transaction data, we identified high-intent consumers across our network of 500M+ linked cards and delivered targeted cashback offers through their banking apps and financial platforms.

Results

• 4.9x net incremental ROI from the campaign
• New and lapsed customers drove the majority of incremental revenue
• 100% closed-loop attribution confirmed every verified purchase
• Zero wasted spend — brands only paid for actual, verified transactions

Key Takeaway

Card-linked offers are uniquely effective at driving new customer acquisition for QSR and coffee brands because the offer is delivered within a trusted financial environment — right at the moment when consumers are making spending decisions. The result is a measurable, cost-efficient alternative to traditional paid media.

Interested in a similar campaign for your brand? Contact us at info@luckydiem.com