LuckyDiem Appoints Miles Maddox as Chief Technology Officer

FOR IMMEDIATE RELEASE

NEW YORK, NY — September 3, 2026 — LuckyDiem, the premier independent aggregator for the $100 billion commerce media market, today announced the appointment of Miles Maddox as Chief Technology Officer. A hands-on engineering leader who spent 13 years building the technical backbone of one of fintech's most consequential card-linked offer platforms, Maddox joins LuckyDiem to lead engineering as the company scales its role as the industry's essential "universal pipeline" connecting national brands and the world's largest financial institutions.

A Battle-Tested Builder of Fintech at Scale

Miles Maddox brings over a decade of hands-on technology leadership from inside the card-linked offer industry:

• Fintech Platform Veteran: Spent 13 years engineering the technical Card-Linked Offers backbone at Edo Interactive and Figg — leading engineering through two acquisitions along the way: Edo's acquisition by Augeo, and, later, Figg's acquisition by JPMorgan Chase in 2022.
• Founder & Entrepreneur: Co-founded an independent cloud consultancy, Gadgetry.io, nearly a decade ago, delivering secure, cloud-native solutions for fintech companies and financial institutions beyond the card-linked offer space, sharpening the founder's mindset he now brings to LuckyDiem's technology roadmap.
• Enterprise Technology Leader: Scaled engineering and systems to meet the compliance, performance, and security standards required at one of the world's largest financial institutions, following Figg's integration into JPMorgan Chase.
• AI-Driven Engineering Leader: Built and scaled AI training programs across engineering organizations, accelerating adoption of AI-native development practices, the same lean, AI-driven approach at the core of LuckyDiem's operating model.

"I've spent my career building the technology that keeps card-linked offers running reliably at scale, so I understand exactly how demanding this space is," said Miles Maddox, Chief Technology Officer of LuckyDiem. "LuckyDiem's model, a lean, AI-driven team acting as the universal pipeline between brands and financial institutions, is the right architecture for where this industry is headed. I'm looking forward to building the technology that lets us scale that pipeline without sacrificing reliability or security."

The Powerhouse for Financial Media Networks

LuckyDiem is positioned at the center of a massive market transformation. As US commerce media spend is projected to exceed $100B by 2027, Financial Media Networks are emerging as the enhanced evolution of Retail Media. By utilizing first-party transaction data, LuckyDiem delivers 3–13x net iROAS and up to 130% incremental revenue lift for brands.

Strategic Value Creation and Unique Positioning

• For Financial Institutions: LuckyDiem reduces the need for financial organizations to build and operate costly internal sales teams, acting as a high-efficiency content engine.
• For Merchants: LuckyDiem provides a single integration to reach over 500M cardholders across multiple financial media networks simultaneously.

"Miles has spent his career in the trenches of the card-linked offer industry, building and scaling the technology our merchants and financial partners depend on," said Andrew Landis, Founder & CEO of LuckyDiem. "That track record of scaling systems to bank-grade reliability is exactly what LuckyDiem needs as we grow. Miles already knows how to build technology that financial institutions trust — and that trust is the foundation this entire industry runs on."

"As we scale LuckyDiem's reach across hundreds of millions of cardholders, having a technology leader who has already solved these problems at enterprise scale gives us a real advantage," Landis continued. "Miles doesn't just build systems that scale — he builds systems that earn trust at scale, and that discipline is what lets LuckyDiem lead this industry forward."

About LuckyDiem

LuckyDiem is a high-growth adtech platform and the leading independent offer aggregator for Financial Media Networks. By connecting national brands with over 500 million cardholders through trusted banking channels, LuckyDiem provides the gold standard for 100% closed-loop attribution in a post-cookie world.

For more information, visit www.luckydiem.com

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Media Contact: Serene Chan, Head of Marketing — serene@luckydiem.com

Executive Contact: Andrew Landis, Founder & CEO — andrew@luckydiem.com

Miles Maddox, Chief Technology Officer — miles@luckydiem.com